Nelson Mandela Bay

‘The Little Generosity Shop’ is trading in your toys for chocolates!

Your kid’s have way to many toys. There, I said it. Whaaaat, mine do too. In fact, if you consider the vast number of children, in underprivileged areas, who probably don’t even own a decent pair of shoes on most days, I would say that our kids have a lot more going for them than a banging toy box.

The other day I made encouraged my kids to purge their toy box, in a bid to get them to, well, mainly have less crap in my house.

But also, I want them to get into the habit of letting go of things that they don’t need, with the intention of teaching them about kindness and generosity. You don’t need to have a lot of moola to sow/invest into another person’s life. Heck, sometimes all you have is love and kindness.

But my point is that the lesson I wanted to teach didn’t involve having lots of stuff. Rather, it involves taking what is in their hands and passing it on to someone that could benefit from it. Often, it’s the smallest things that have the biggest impact.

This is one of the reasons why I love the Cadbury Dairy Milk’s The LIttle Generosity Shop initiative. Man, what a great idea! The Little Generosity Shop aims to bring a little joy to millions of orphaned children across South Africa) by passing on preloved toys, from your children, to them.

I mean, guys, these kids are not exposed to the frivolties that our kids are growing up with. Stuff like books, games and toys are a luxury to them! Healthy play is an important developmental tool for growing kids and I so appreciate that Cadbury Dairy Milk has seen the plight and have now taken it on themselves to collect as many toys as possible.

And, I mean, if that is not reason enough to get involved, get this: when you donate your clean, unbroken, preloved toy to the shop, you receive Cadbury Dairy Milk chocolate! How’s that for a score?!

“Through ‘The Little Generosity Shop’, South Africans will have a platform to share the spirit of generosity,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate. “And so, we are urging all South Africans to get together and get behind this wonderful initiative. Together we can all be more generous. Not just by giving a toy to a child in need, but every day, with each other.”

Nelson Mandela Bay, you can visit ‘The Little Generosity Shop’ this coming weekend (15 & 16 June) at Baywest Mall. The shop will be open during mall trading hours.

If you’re in other parts of the country, check out ‘The Little Generosity Shop’ at a shopping center near you:

  • Johannesburg: Sandton City, Checkers Court (29 May – 17 June)
  • Durban: Gateway Theatre of Shopping, Centre Court (25 June – 8 July)
  • Cape Town: Canal Walk Shopping Centre, Centre Court (19 July – 5 August)

The mobile ‘Little Generosity Shop’ will also be visiting:

  • Bloemfontein: Loch Logan (7, 8 & 9 June)
  • Pretoria: Irene Village Mall (28, 29 & 30 June)
  • Nelspruit: Riverside Mall (12, 13 & 14 July)

To find out how to share your generosity, visit and follow along on @CadburyDairyMilkSA on Facebook or @Cadbury_SA on Twitter and Instagram.


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