My favourite thing about raising my daughter is that I get to show her that the world is her oyster. I mean, growing up as a girl child I felt very limited. You could blame it on my own personal misconceptions, my upbringing, society or the mindset of the community I was raised in… point all your fingers or just one, either way, you won’t be wrong. And I say this as politely as I possibly can.
Now, I don’t know about the rest of my girlfriends, but I’ve always felt as if it were my fate to find a nice office job, marry a nice boy and, you know, settle down. Nicely. It was only later on, when society and the media celebrated the successful woman more openly, when I realised that I don’t HAVE to be a receptionist or a teacher or the lady who did the books. Not that there’s anything wrong with those vocations… but, I mean, I finally saw that there are MORE OPTIONS.
I know that I’m not the only female who has felt restricted… limited… unable to reach her full potential because she wasn’t given as many options as boy kids had. According to UNESCO statistics, women make up only 23% of STEM (science, technology, engineering and mathematics) talent globally, and this inequality is often felt in South Africa’s science, technology and engineering industries. Meh.
Geared to tackle this daunting problem head-on is an Umhlanga based mom, Romona Mahadeo, and her daughter Kiara, an ambitious kidpreneur. Together they have built the Girltivity™ brand – to inspire and empower girls aged 3-12 through a monthly subscription ‘STEAMED UP’ box. How rad, right?!
‘STEAMED UP’ stands for Science, Technology, Engineering, Art, Mathematics, Entrepreneurship, Design, Understanding and Practice. The Girltivity Box is thoughtfully designed by educational experts to encourage creativity, curiosity and support literacy development.
Each box includes a 20-page Girltivity™ activity book highlighting a Female role model and her unique story, with 10 to 15 hands-on ‘STEAMED UP’ activities. Also included is a creative play prop, a featured character trait that helped her succeed and 2 to 3 practical tips for parents to easily nurture that trait, experiments, games, collectibles plus so much MORE.
I love the Girltivity™ mission: “to restore to the balance of girl power everywhere!” Yasss queen! I see this as more than just a subscription box… it’s a phenomenal way to invest into a girl’s future, inspiring her to be confident, brave, fearless and to… well… do it like a girl!
These boxes are filled to the brim with gorgeous and interesting activity and, friends, a box like this will be a BOMB Christmas or birthday gift as well! There is an option to subscribe to receive a monthly box and I love that there’s an option to gift it too! Your gift will include a personalised message. Very, very cool. The Christmas orders close on 16 December, so visit the website now to place yours!
Disclaimer: The Girltivity box was sent to me and some of the pics in this post was taken from the Girltivity website.